INDUSTRIAL MARKETING MANAGEMENT

中文简介

工业营销管理提供理论、实证和基于案例的研究，以适应市场营销学者和从业人员在工业和企业对企业市场的研究和工作的需要。由国际知名学者和实践者组成的编辑评审委员会确保了所有文章的理论和实际应用的平衡。来自北美、欧洲、澳大利亚/新西兰、亚洲和全球其他地区的学者提供了提高工业市场有效性和效率的最新研究结果。这种全面的方法使读者及时了解全球工业和企业对企业市场中更好的营销决策和战略所必需的最新数据和思想。

英文简介

Industrial Marketing Management provides theoretical, empirical and case-based research geared to the needs of marketing scholars and practitioners researching and working in industrial and business-to-business markets. An editorial review board of leading international scholars and practitioners assures a balance of theory and practical applications in all articles. Scholars from North America, Europe, Australia/New Zealand, Asia and other regions of the globe offer the latest findings for improving effectiveness and efficiency of industrial markets. This comprehensive approach keeps readers abreast of the most timely data and current thinking necessary for better marketing decisions and strategy in global industrial and business-to-business markets.