Journal of Destination Marketing & Management

中文简介

《旅游目的地营销与管理杂志》(JDMM)的目标是成为研究旅游目的地的领先国际期刊，提供对旅游目的地营销和管理的所有方面的批判性理解，因为它们处于特定的政策、规划、经济、地理和历史背景中。JDMM试图通过利用从广泛的学科方法中汲取的知识来研究目的地，从而对目的地营销和管理形成一个强有力的理论理解。它力求促进该领域的关键发展，扩大该领域的知识前沿，并为交流意见提供一个国际论坛。因此，JDMM的目标是发布最新的、高质量的、原创的研究论文和评论。因此，《华尔街日报》渴望充满活力、引人入胜、平易近人，同时又兼具综合性和挑战性。那些涉及市场营销和管理、经济发展和规划、地理、社会学、心理学、人类学、零售业、政策制定和旅游目的地公共管理等跨学科方法的人将会特别感兴趣。

英文简介

The Journal of Destination Marketing & Management (JDMM) aims to be the leading international journal for the study of tourist destinations by providing a critical understanding of all aspects of their marketing and management, as they are situated in their particular policy, planning, economic, geographical and historical contexts.JDMM seeks to develop a robust theoretical understanding of destination marketing and management by harnessing knowledge drawn from the full breadth of disciplinary approaches to the study of destinations. It seeks to foster a critical development of the domain, expand the frontiers of knowledge in the field and provide an international forum for the exchange of ideas.The objective of JDMM is therefore to publish up-to-date, high-quality, original research papers and reviews. As such, the journal aspires to be vibrant, engaging and accessible, yet at the same time integrative and challenging. Those involved in the interdisciplinary approach of marketing and management, economic development and planning, geography, sociology, psychology, anthropology, retailing, policy making and public administration of tourist destinations will find the journal of particular interest.