Journal of Marketing Management

中文简介

《营销管理杂志》是一份双盲同行评议的国际学术期刊，出版有关当代营销实践的科学研究论文。这本杂志专注于市场研究的主题，从它的哲学、概念、理论到它的方法、技术和应用。该杂志主要面向面向技术的研究分析师、教育工作者和统计学家。《营销管理杂志》积极鼓励全球营销领域的学者做出贡献。它欢迎来自市场营销范围广泛的研究传统的新颖和突破性的贡献，特别是鼓励概念发展和研究方法方面的创新思想。该杂志是完全开放的，它为数以百万计的国际读者和学术界人士打开了大门，使他们能够随时了解经济和发展研究领域的最新研究成果。

英文简介

Journal of Marketing Management is a double blind peer reviewed international academic journal that publishes scientific research papers on the contemporary practices of marketing. The journal concentrates on the subject of marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications. The journal is published mainly for technically oriented research analysts, educators, and statisticians.Journal of Marketing Management actively encourages global contributions from scholars across the broad domain of marketing. It welcomes novel and ground-breaking contributions from a wide range of research traditions within marketing, particularly encouraging innovative ideas in conceptual developments and research methodologies. The journal is completely open access which has opened the doors for the millions of international readers and academicians to keep in touch with the latest research findings in the field of economics and development studies.