传播方法和措施的目标 将定性和定量方法论的发展引入传播学者的注意，为研究领域的研究人员提供讨论和传播方法工具和方法的出路，评论实践，并提出改进研究设计的建议和分析，并介绍对通信科学家有用的新测量方法或改进现有方法。鼓励提交的文件侧重于使用定量和/或定性方法改进研究设计和理论测试的方法。致力于与传播研究方法有关的认识论问题的文章也是适当的。
The aims of Communication Methods and Measures are to bring developments in methodology, both qualitative and quantitative, to the attention of communication scholars, to provide an outlet for discussion and dissemination of methodological tools and approaches to researchers across the field, to comment on practices with suggestions for improvement in both research design and analysis, and to introduce new methods of measurement useful to communication scientists or improvements on existing methods. Submissions focusing on methods for improving research design and theory testing using quantitative and/or qualitative approaches are encouraged. Articles devoted to epistemological issues of relevance to communication research methodologies are also appropriate. This journal welcomes well-written manuscripts on the use of methods as well as articles illustrating the advantages of newer or less widely known methods over those traditionally used in communication.
