International Journal of Advertising

中文简介

《国际广告杂志》（IJA）从学术、从业者和公共政策的角度发表了有关营销传播各个方面的原创文章。它包括：广告和媒体、直接营销、促销、赞助、公共关系和综合营销传播（IMC）。IJA有三个特点，它们共同为期刊提供了独特的定位。1、IJA从概念的角度关注从业者、学者和政策制定者关注的问题。2、IJA对与营销传播相关的公共政策有着潜在的兴趣，该政策定期在期刊上发表，并经常出现特殊问题。3、IJA编辑咨询委员会的组成提供了一个全面的、真正的国际评审团。每一次提交都由三名评审员在双盲过程中进行评估。

英文简介

The International Journal of Advertising (IJA) publishes original contributions on all aspects of marketing communications from the academic, practitioner and public policy perspectives. It includes: advertising and media, direct marketing, sales promotions, sponsorship, public relations and integrated marketing communications (IMC). There are three features that distinguish IJA, which collectively provide a unique position for the journal. 1. IJA focuses on issues of concern to practitioners, academics and policy-makers from a conceptual perspective.2. IJA has an underlying interest in public policy relating to marketing communications, which is regularly addressed in the journal and in frequent special issues.3. The make-up of the IJA Editorial Advisory Board provides a comprehensive and genuinely international pool of reviewers. Each submission is assessed by three reviewers in a double-blind process.