Consumption Markets & Culture

中文简介

消费市场与文化（CMC）关注消费，而市场则是社会行为和话语的场所。它鼓励讨论管理层和组织在社会中的作用，特别是在生产、消费、殖民主义、全球化、商业绩效和劳动条件方面。将文化、媒体、性别、人类学、文学批评和消费理论与商业和管理分析相结合，使该杂志在其范围内具有国际性，在其目标上具有反传统性。编辑认为市场营销是后现代性的终极社会实践，将艺术和商业融合在一起，需要不断更新风格、形式和形象。因此，对读者进行有意识的、有计划的意义和表现实践的教育，是期刊的首要目标；二是参与对消费和生产的物质条件和意义的探究和建构。

英文简介

Consumption Markets & Culture (CMC) focuses on consumerism and the markets as the site of social behaviour and discourse. It encourages discussion of the role of management and organisations in society, especially in terms of production, consumption, colonialism, globalisation, business performance and labour conditions. Combining theories of culture, media, gender, anthropology, literary criticism, and consumption with analyses of business and management, the journal is international in its scope and iconoclastic in its aims. The editor considers marketing to be the ultimate social practice of postmodernity, blending art and commerce and requiring the constant renewal of styles, forms and images. Educating readers about the conscious and planned practice of signification and representation is, thus, the journal’s primary aim; its second is to take part in inquiring in and construction of the material conditions and meanings of consumption and production.