EUROPEAN JOURNAL OF MARKETING

中文简介

虽然《欧洲市场营销杂志》保留了欧洲品牌的身份，但我们是一家真正的国际期刊，积极鼓励来自广泛市场营销领域的学者的全球贡献。我们欢迎来自市场营销领域广泛研究传统的创新和开创性贡献，特别是鼓励概念发展和研究方法的创新想法。EJM并不倾向于经验工作或纯理论，也不倾向于一种特定的方法或方法。

英文简介

Whilst the European Journal of Marketing retains a European brand identity we are a truly international journal, actively encouraging global contributions from scholars across the broad domain of marketing. We welcome novel and ground-breaking contributions from a wide range of research traditions within marketing, particularly encouraging innovative ideas in conceptual developments and research methodologies. The EJM is not preferentially disposed towards either empirical work or pure theory, nor towards one particular method or approach.