MARKETING LETTERS

中文简介

《市场营销研究杂志》发表了关于市场营销的高质量、短论文（5000字以下，相当于20页，双倍行距，12点新罗马字体），强调即时性和当前兴趣。该杂志提供了一个真正快速发表研究成果的媒介。营销信函的重点是实证研究结果、方法论论文以及营销研究领域的理论和概念见解。任何从事营销科学、消费者研究、方法论、营销策略和管理工作的人都需要阅读营销信函。营销信函中涉及的关键主题领域和主题包括：选择模型、消费者行为、消费者研究、管理科学、市场研究、销售和广告，

英文简介

A Journal of Research in Marketing publishes high-quality, shorter papers (under 5,000 words, which is equivalent to 20 total pages, double-spaced with 12 point Times New Roman font) on marketing, the emphasis being on immediacy and current interest. The journal offers a medium for the truly rapid publication of research results.The focus of Marketing Letters is on empirical findings, methodological papers, and theoretical and conceptual insights across areas of research in marketing.Marketing Letters is required reading for anyone working in marketing science, consumer research, methodology, and marketing strategy and management.The key subject areas and topics covered in Marketing Letters are: choice models, consumer behavior, consumer research, management science, market research, sales and advertising,