Journal of Macromarketing

中文简介

《宏观营销杂志》研究了重要的社会问题、它们如何受到营销的影响以及社会如何影响营销的行为。《华尔街日报》通常专注于以下主题：市场和营销系统如何运作市场营销在社会经济发展中作用的古典和非传统检验作为一种活动和营销思想的营销历史的起源、发展和发展为提高消费者、家庭、社区、国家和地区的生活质量而进行的产品、服务或计划的营销。对宏观营销学者最感兴趣的话题进行解释性理论、实证研究或测试方法论处理，包括竞争和市场、历史、全球化、环境、社会经济发展、伦理和分配正义以及生活质量。《宏观营销杂志》虽然主要是一本营销杂志，但也涵盖了广泛的社会科学和商业学科，包括管理学、经济学、社会学和历史。

英文简介

The Journal of Macromarketing examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. The journal typically concentrates on these topics: How markets and marketing systems operate Classical and nontraditional examinations of the role of marketing in socio-economic development The origins, growth, and development of marketing history as an activity and marketing thought The marketing of products, services, or programs to enhance the quality of life for consumers, households, communities, countries, and regions Explanatory theory, empirical studies, or methodological treatment of tests for topics of greatest interest to macromarketing scholars, including competition and markets, history, globalization, the environment, socio-economic development, ethics and distributive justice, and quality of lifeThough primarily a marketing journal, the Journal of Macromarketing also encompasses a wide range of social science and business disciplines, including management, economics, sociology, and history.