Asia Pacific Journal of Marketing and Logistics

中文简介

《亚太市场营销与物流杂志》（APJML）特别关注亚太地区的市场营销与物流。它出版的研究集中在市场营销和物流问题、新的程序和实践方法、对市场营销和物流变化的系统和批判性评论以及理论与实践的跨国和跨文化比较。APJML将发表一些文章，包括实证研究、概念论文、深入的文献回顾和对亚太地区营销和物流知识有重大贡献的替代方法和理论的测试。《华尔街日报》力求弥合学术界和实践之间的鸿沟，因此它也发表了从业者、案例研究和新兴趋势研究笔记的观点。也欢迎最前沿主题的书评。读者将从有关最新发现、新举措和前沿方法的报告中获益。该地区以外的读者将对亚太地区的商业文化方向有更深入的了解，并将随时掌握对未来趋势的新见解。

英文简介

The Asia Pacific Journal of Marketing and Logistics (APJML) provides a unique focus on marketing and logistics in the Asia Pacific region. It publishes research which focus on marketing and logistics problems, new procedures and practical approaches, systematic and critical reviews of changes in marketing and logistics and cross-national and cross-cultural comparisons of theory into practice.APJML is to publish articles including empirical research, conceptual papers, in-depth literature review and testing of alternative methodologies and theories that have significant contributions to the knowledge of marketing and logistics in the Asia Pacific region. The journal strives to bridge the gap between academia and practice, hence it also publishes viewpoints from practitioners, case studies and research notes of emerging trends. Book reviews of cutting edge topics are also welcome.Readers will benefit from reports on the latest findings, new initiatives and cutting edge methodologies. Readers outside the region will have a greater understanding of the cultural orientation of business in the Asia Pacific and will be kept up to date with new insights of upcoming trends.