Journal of Business-to-Business Marketing

中文简介

影响因素?2017 Clarivate Analytics，2017年发布的Journal Citation Reports?将《企业对企业营销杂志》的影响因素排名为1.312。商业排名87/121。《企业对企业营销杂志》（Journal of Business to Business Marketing）鼓励企业营销理论开发、研究方法和管理问题解决方法的多样性。一个由国际公认的杰出学者和实践者组成的编委会确保该期刊保持着无可挑剔的相关性标准和严谨的学术水平。《企业对企业营销杂志》（Journal of Business to Business Marketing）的特色：反映当前商业营销理论、方法和实践的基础和应用研究来自主要研究者的文章，涉及商业界和学术界共同关心的话题业务营销从业者的摘要和每篇文章附带的结构化摘要主要商业思想家提供的商业世界评论一个书评部，它对企业对企业营销领域的学者和专业人士的相关和直接兴趣的书进行评论。

英文简介

Impact Factor ?2017 Clarivate Analytics, 2017 release of the Journal Citation Reports? ranks the Journal of Business-to-Business Marketing with an Impact Factor of 1.312. Ranked 87/121 in Business. The Journal of Business-to-Business Marketing? encourages diversity in approaches to business marketing theory development, research methods, and managerial problem solving. An editorial board comprised of outstanding, internationally recognized scholars and practitioners ensures that the journal maintains impeccable standards of relevance and rigorous scholarship.The Journal of Business-to-Business Marketing? features: basic and applied research that reflects current business marketing theory, methodology, and practice articles from leading researchers covering topics of mutual interest for the business and academic communities a summary for business marketing practitioners and a structured abstract accompanying each article commentaries from the business world provided by leading business thinkers a book review section which reviews books of pertinent and direct interest to academics and professionals in business-to-business marketing