QME-Quantitative Marketing and Economics

中文简介

定量营销与经济学（QME）出版了营销、经济学和统计学的交叉研究。我们的重点是使用定量方法解决与市场营销相关的重要应用问题。我们将营销广义地定义为研究企业、竞争对手和消费者之间的界面。这包括但不限于消费者偏好、消费者需求和决策、企业的战略互动、定价、促销、目标定位、产品设计/定位和渠道问题。我们采用各种各样的研究方法，包括应用经济学理论、计量经济学和统计方法。也鼓励使用一级、二级或实验数据进行实证研究。

英文简介

Quantitative Marketing and Economics (QME) publishes research in the intersection of Marketing, Economics and Statistics. Our focus is on important applied problems of relevance to marketing using a quantitative approach. We define marketing broadly as the study of the interface between firms, competitors and consumers. This includes but is not limited to consumer preferences, consumer demand and decision-making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues. We embrace a wide variety of research methods including applied economic theory, econometrics and statistical methods. Empirical research using primary, secondary or experimental data is also encouraged.