语用学和社会把焦点放在语言使用的社会方面，同时结合了许多面向社会的语用学研究的其他方面。它汇集了上下文中语言研究的各种方法，受到不同研究视角的启发，并借鉴了各种学科，例如社会学、心理学、发展和认知科学、人类学、媒体研究和计算机相关社会研究。它涉及到语言的使用和社会规范性如何相互影响和塑造，例如，在教育（第一语言和第二语言的教学和习得）、政治话语（及其操纵性语言的使用）、商业和工作场所的话语以及各种语言的歧视性使用（gendeR-和基于类或其他）。最后，它特别关注我们对计算机日益依赖对交流和互动（特别是在社交媒体中看到的）的影响，以及语用学在指导社会和种族解放发展中的作用。
Pragmatics and Society puts the spotlight on societal aspects of language use, while incorporating many other facets of society-oriented pragmatic studies. It brings together a variety of approaches to the study of language in context, inspired by different research perspectives and drawing on various disciplines, for instance, sociology, psychology, developmental and cognitive science, anthropology, media research, and computer-related social studies. It is concerned with how language use and social normativity influence and shape each other, for instance, in education (the teaching and acquisition of first and second languages), in political discourse (with its manipulative language use), in the discourse of business and the workplace, and in all kinds of discriminatory uses of language (gender- and class-based or other). Finally, it pays special attention to the impact that our increased dependency on the computer is having on communication and interaction (especially as seen in the social media), as well as to the role of pragmatics in guiding social and racial emancipatory developments.
